ECCO on TikTok

Since January 2022 I have been working with ECCO on social-first video production on Instagram and TikTok, including monthly planning, producing video content (filming and editing) and publishing.

We launched @ecco on TikTok in February 2022 as an initiative to bring ECCO's business units (shoes, bags, shoe care, golf and more) closer together to communicate one global brand DNA and reach a younger audience.

I am planning and overseeing all TikTok content as well as producing the majority of the content - shooting with models at campaign shoot, going behind the scenes in ECCO's R&D facilities as well as videos where I'm also in front of the camera.

Key results after 1 year of launching @ecco on TikTok:

• 1.1M total followers in one year

• 115M total views across 150 posts

• 121M views on the hashtag #ECCO

• 2.9M total likes

On top of the successful results we found that the social-first videos I've been producing for TikTok also performed exceptionally well as Instagram Reels on @ecco. The top 5 most viewed Reels on Instagram are videos I've produced that all have a significantly higher view count (around 100K+ views each) and engagement than other videos published on the account.

Below are examples of my work.