Influencer Marketing Done Right

My BA (Hons) Fashion Communication dissertation was based on how brands can use influencer marketing successfully in marketing strategies exploring the current state of the influencer marketing industry, how it's used by brands successfully and unsuccessfully and how brands or consultants can make informed, data-based decisions when selecting an influencer to work with.

Based on the academic findings, I created a digital selection tool and guide for selecting influencers and case studies with Vogue International and the Danish fashion news platform Fashion Forum (@fashionforumdk). The social stories featuring influencer I produced for them were analysed based on completion rate and the influencers' own digital performance.

Reach out if you would like to hear more about my research findings and influencer selection tool.