Louis Vuitton: The Traveller's Diary Social Media Campaign

This industry project was part of the BA (Hons) Fashion Communication programme at the Condé Nast College in collaboration with Louis Vuitton.

The brief:

Create a campaign proposal targeted towards the male segment to promote the Louis Vuitton SS18 menswear and accessories collection.

The outcome:

There was an opportunity for Louis Vuitton to establish an online community on Instagram that could engage the Louis Vuitton Millennial male consumers and drive sales. The result was promoting the SS18 menswear and accessories collection through online visual storytelling and a pop-up event that educates the audience about the collection, while including the audience through a social hashtag to further engage and inspire.

Read the campaign proposal here