Mother: Instagram Strategy & Brand Guidelines

The brief:

Create a strategy for the best way to merge three Instagram accounts into one, including engagement initiatives. Create guidelines for the new Instagram account @themotherfamily - a merged account for Mother's Copenhagen and London branches.

The outcome:

An Instagram merging strategy including content plan and competition for leading the audience to the new account. Instagram brand guidelines with practical ways to effectively communicate the brand's DNA, industry examples, style guides and community engagement tips.

Read the Instagram merging strategy here

Read the Instagram brand guidelines here