Vogue Global Network: Social Stories at Fashion Week

During fashion month AW20, I was a part of the social team at Vogue Global Network, creating social story packages for Instagram and TikTok. My role as social editorial producer and data analyst included:

• Editing the raw video assets received from the on-site producer into clips tailored for Instagram Stories, feed, IGTV and/or TikTok

• Packaging the edited clips along with instructions in several file sharing apps and sharing these with 21 Vogues around the world within 1 hour after the show ended.

• Analysing the performance of the content shared on the 21 Vogue Instagram/TikTok accounts and creating in-depth data reports at the end of each fashion week, along with a fashion month data report + key takeaways after fashion month.

Examples of social stories I've edited and shared during AW20:

#VogueBackstage at Issey Miyake

#VogueBackstage at Tommy Hilfiger

#OneMinuteWithVogue Victoria Beckham